If you’ve ever gone on Twitter to vent about your frustrations with other Toronto Transit Commission customers, you could soon be seeing your angry 140 characters on a poster. Today, the TTC rolled out its “You Said It” campaign, displaying the gripes and frustrations that every public transit patron experiences at least once a day. Focusing on etiquette and the rider’s overall experience, a brand new series of posters featuring complaints posted to social media will be visible around the city.
The transit authority’s unique campaign tackles topics like trespassing at stations, misuse of emergency alarms and hogging seats. Sue Motahedin, head of the TTC’s customer service centre, elaborated on the scale of the ad campaign last week with AM640. “We’re hoping that by using our customers’ voice, people will connect with them and see … maybe there is a behaviour that they can modify to help make the TTC more enjoyable for everybody.”
Keep an eye out in stations and on the side of vehicles for these ads personalized by your fellow customers. Maybe this will lead to less people getting sat on in the future.
— Brad Ross (@bradTTC) April 28, 2017