The June 26 strike deadline is rapidly approaching for both LCBO stores and embattled employees. With work stoppage potentially incoming, the company has ramped up a campaign to warn the public. As under a week remains before the strike deadline on Monday, the Liquor Control Board of Ontario (LCBO) has put forth a notice to customers to “shop far in advance.”

“The strike deadline falls at one of the busiest times of the year when customers are planning activities with family and friends over the Canada Day long weekend. We expect an increase in customer traffic at LCBO stores this week.” management said. To account for this uneasy climate, some stores will be open from 9 a.m. until 11 p.m. starting Thursday.

The Ontario Public Service Employees’ Union (OPSEU), which represents 8,000 LCBO staff, held an information session at the Summerhill LCBO on Monday. The group rolled out a new website, a platform aimed to uncover the “real story” and “ugly truth” of the strike proceedings alongside a countdown clock. The site also features video testimonials from union members asking for payment and hourly working conditions to improve.

LCBO president and CEO George Soleas declared the organization desires to reach a negotiated settlement that displays the important work employees do, but allows the LCBO to be understanding of customers and a more aggressive retail setting.

With Canada Day approaching, a celebration that marks the country’s 150th year since Confederation, those looking to stock up on their drink of choice before next weekend are being advised to hit the store sooner than later.

H/T Global News